SUMMER 2020 EDITION

COOPER LIGHTING SOLUTIONS SATISFIES EVERY LIGHTING NEED

Cooper Lighting Solutions is best known and recognized for its breadth of line and industry-leading brands, reliability and service capabilities.

The company is also known for its advanced technologies, including its connected lighting systems, Trellix Smart Spaces IoT Platform, WaveLinx Wireless Connected Lighting System and Distributed Low-Voltage Power System (DLVP), and it recently introduced a family of GUV Disinfecting Solutions featuring technology that kills bacteria and inactivates viruses, empowering health and safety around the world.

"Our longstanding industry leadership, brand equity and user preferences are a result of our state-of-the-art engineering, ongoing research and development, meticulous product standards and our dedicated customer support teams," said Claire O’Reilly, director, channel marketing, Cooper Lighting Solutions.

History of Cooper Lighting

The beginning of what Cooper Lighting Solutions is today goes back to 1956. At that time, the HALO Lighting Co. was founded with the philosophy of manufacturing recessed downlighting fixtures that would be attractive, simple to install and easy to service. HALO is still the industry’s leading brand of choice today.

In 1967, HALO became part of a larger corporation when acquired by McGraw-Edison. The corporation itself had only been finalized in 1957 when Max McGraw (whose business roots went back to the 1920s) wrote a letter to the son of Thomas Edison suggesting a merger between their two companies. The name of Edison—"The Great Inventor"—continues in the Cooper stable of product lines today.

In 1985, HALO entered a new area of lighting with the acquisition of Metalux Lighting, one of the premier manufacturers of lighting for commercial, industrial and residential markets. Big news came later in 1985 when Cooper Industries acquired McGraw-Edison and its holdings included HALO, Metalux and Sure-Lites.

Cooper Lighting’s Major Brands

Cooper Lighting was formed in 1987 with these major brands resulting from this union. These well-known industry product lines, which still exist today, now lead the industry with the most advanced LED technologies:

  • HALO: Brand leader of high-quality recessed downlights, surface, track and outdoor solutions
  • Metalux: Commercial and industrial recessed, linear, surface and high bay solutions
  • Lumark: Outdoor lighting providing energy savings and superior safety for commercial/industrial spaces
  • McGraw-Edison: Specification outdoor lighting offering superior optical precision, versatility and performance
  • Sure-Lites: Commercial and industrial emergency lighting fixtures, exits, battery packs and inverters

Additional lighting and controls brands were added since then and include Corelite, HALO Commercial, Portfolio, Lumière, Fail-Safe, Neo-Ray, Streetworks, Invue, Ephesus, among others.

"Our extensive breadth of lighting, controls and connected lighting solutions satisfies every indoor and outdoor commercial, industrial, residential, institutional, retail and sport lighting need," O’Reilly said. "Lighting technologies continue to advance, and our decades of expertise allows us to be at the forefront of the industry in helping our customers adhere to the changing energy landscape and construction demands by leveraging the latest technologies to improve efficiency, reduce costs and meet code compliances and environmental goals."

Cooper Lighting’s Commitment

Cooper Lighting Solutions is committed to fulfilling IMARK member and end-user needs by standing behind its products with innovative and reliable solutions, providing customer service expertise and offering marketing programs and support.

"Our MarketPro distributor stocking program is designed to help streamline distributors' business efficiency by keeping the products their customers demand flowing on and off their shelves," O'Reilly said. "The program features our top-selling products that address today's and tomorrow's trends."

Some of the program's benefits include:

  • Two-day (or less) order-to-shipment
  • Free freight
  • Guaranteed returns
  • Sample new products risk-free for 90 days
  • Merchandising and rewards
  • Marketing and educational tools

Knowing contractors turn to their distributor for education, Cooper Lighting offers valuable resources such as marketing tools, online training/videos and local representative support. "Our local agents are readily available to assist with all needs. They are a valuable resource to help IMARK members iden-tify and select the right solutions to support their stock and project growth," O'Reilly said.

In addition, the company's SOURCE Education Center, located outside Atlanta at its corporate headquarters, offers classes and workshops for distributors and contractors.

In 2009, the company opened a 60,000-square-foot Inno-vation Center, home to the research, design, validation and manufacturing of proprietary LED and other advanced lighting technologies. "We've made significant investments in innovation and technology, making us the leader in being at the forefront of the market," O'Reilly said. "Our goal is to answer the call to provide relevant, industry-leading solutions that meet evolving market need."

Cooper Lighting Solutions' products are designed with contractor-friendly, patented features for quick and simple installation, saving time and money and allowing contractors to get off the job quicker. "In fact, our HALO brand has been named the brand leader in lighting by builders for an unprec-edented 22nd consecutive year for brand familiarity and brand used most. We also have the largest portfolio of qualified, LED recessed downlights by ENERGY STAR® for residential use and on the DesignLights Consortium® Qualified Product List for commercial luminaires."

With five state-of-the-art distribution centers across the United States, Cooper Lighting makes it a priority to get products onto distributor shelves easily and quickly. "We look forward to supporting our IMARK distributor partners to accelerate their growth and profitability," O'Reilly said. "We are actively participating in both GainShare and Gateway to Growth Rewards programs."

For more information about Cooper Lighting Solutions, visit cooperlighting.com.

HALO MicroEdge™ HLB Direct Mount Family: The HLB LED Lens Series is designed with a unique field-selectable color temperatures switch. The ultra-thin 3-, 4- and 6-inch recessed downlight family is available in both round or square versions and simply installs virtually anywhere without a housing.

HALO Home VOICE LED Downlight: The newest addition to the HALO Home Smart Lighting System, the HALO Voice LED Downlight, features Amazon Alexa built into the LED downlight which includes microphones, a speaker, a processor and Wi-Fi connectivity to give users the ability to talk to Alexa through the light fixture.

Fire-Rated Housings: The HALO 4-inch fire-safe new construction housings prevent the passage of flames and toxic gases into ceiling plenums for up to two hours in accordance to UL 263. The housings are suitable for use in multi-family and mixed-use applications requiring up to two hours of protection.

HALO Commercial: Today’s design/build contrac-tor’s light commercial projects demand efficiency, performance and value. Our HALO Commercial product line delivers on lower watts per square foot in meeting commercial energy codes and is avail-able with cutting-edge connected lighting technol-ogy. HALO Commercial is perfect for hospitality, healthcare, education and institutional projects.

Metalux CGT Flat Panel LED Series: For multi-use and commercial spaces, the new Metalux CGT Flat Panel LED series is the contractor go-to panel, providing their customers with an affordable, low glare panel that fits in shallow plenums with room to spare. Available in 1' x 4', 2' x 2' and 2' x 4' sizes, the acrylic micro optics provide uniform illumination from corner to corner and the back-lit, durable design provides immediate opportunities to replace fluorescent fixtures with an LED solution.

Jennifer KohlheppManaging Editor
JKohlhepp@cmasolutions.com